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Real estate marketing and real estate lead generation are extremely important in today’s difficult real estate market. Marketing your real estate business online should be a primary focus and is something you should be improving on all the time. REV | Real Estate Visionaries is your resource for powerful online real estate marketing tools, tips and real estate web designs.

The future of real estate marketing is online. Below are some real estate marketing resources that will help you get started.

Real Estate Marketing Resources – Keyword Research Tools

Keywords are the most important thing for search engine optimization. That means it is also the most important thing for you online real estate marketing and lead generation strategies. Keywords are search terms that people type into the search engines like Google and Yahoo! to find information online. Search engines then return the most relevant websites for these keywords, making the seemingly impenetrable jungle of information on the Internet useful and comprehensible. If you are going to be successful at real estate marketing then you want people to find your real estate business online. The first step is to make sure that you the right keywords and the right keyword strategy.

https://adwords.google.com/select/KeywordToolExternal

Real Estate Marketing Resources – Preferred Hosting

If you serious about online real estate marketing then you need to have your own hosting account. Your real estate website should be optimized for the search engines, which means fast indexing and ranking power. Having the right domain and hosting is an important step in this process. Here are a couple resources for you to get started.

http://godaddy.com

http://Hostgator.com

Real Estate Marketing Resources – WORDPRESS and SEO Plugins

We believe the best and only platform for your real estate website is WordPress. It offers a ton of functionality and is SEO friendly. You can learn more about why you should be using WordPress for your real estate marketing here….

Why WordPress

REV Web Designs – Custom WordPress Sites, Social Media and SEO

ALL In One SEO Plugin (access from WordPress control panel)

XML Sitemaps Plugin (access from WordPress control panel)

Real Estate Marketing Resources – On-Page SEO

Search Engine Optimization is how you get found online. If done right you will get found in ‘Organic’ search results. This means FREE leads without having to lift a finger! Once you achieve top-10 position for your keywords on Google or other major search engines, buyer and seller prospects will now be able to find you online.

http://www.traffictravis.com

Real Estate Marketing Resources – Off-Page SEO

Adding backlinks to your site over time allows your website to rank for your strategic keywords. Any links your website receives from other websites are like “votes of confidence” from these other websites, saying your website has authority content. One real estate marketing ninja trick is to have links to your site from websites that have a high PR ranking, these are sites that search engines deem as having the most authority for that keyword or niche. Taking it one step further would to have links from other real estate related websites. The more websites you have that link to yours, the more of an authority Google assigns to your website.

http://SocialMonkee.com

http://seoquake.com

Other Helpful Websites; and Real Estate Marketing Applications