Real Estate Investor Marketing: SEO & Your Real Estate Investor Website
Spread The Word

How to Master SEO for Real Estate Investors

    seo for real estate investors

    For many real estate investors, SEO simply isn’t a priority. This is a mistake though, as improving your SEO can also massively improve your bottom line. 

    SEO for real estate investors doesn’t need to be complicated and time-consuming. We’ve got some tips that are easy to implement, even if you’re an SEO newbie. Let’s get started. 

    SEO for Real Estate Investors

    SEO is a critical part of any marketing plan. By improving your SEO, you’ll be able to:

    • Rank higher in search engines
    • Attract more visitors
    • Increase conversions.

    Here are some things you can do to improve your SEO:

    Start with your Domain Name

    If you haven’t yet bought your domain name, your first step is to think carefully about this.

    You can brand your website with either a location or a name. A location will be more restrictive, and it’s more difficult to market out of that initial area. However, it can also make it easier to reach a specific niche. 

    Ideally, you want to choose a keyword rich domain name that immediately tells potential visitors what you do. 

    Consider Keywords

    Speaking of keywords, if you’ve looked into SEO in the past, you probably already know that these are crucial for SEO.   

    Use Google’s Keyword Planner Tool to do some keyword research. The first step is to think like a human- how do you usually search when you type a query into Google? 

    You’re looking for keywords which:seo for real estate investors

    • Are highly searched
    • Have low competition
    • Are related to what your customers would search for

    You can download a Keyword Report For Real Estate Investors here.  Get Instant Access the top keywords motivated sellers and cash buyer are actually typing into the search engines.

    Focus on Content

    If you want to attract leads, you need to provide visitors to your website with relevant, helpful content that will keep them coming back for more. 

    Not only does this show the search engines that your website should rank high, but you position yourself as an authority in the real estate niche. This means that visitors will see you as a trusted source when they have a question.

    Check your Tags

    Google limits your title tag based on pixels. This works out to be around 60 characters. It’s a good idea to try to stay within this limit.

    Your images should also be optimized for SEO. Each image should include alt text which describes what the image is in case it can’t be displayed to your visitors. 

    Be Mobile Friendly 

    In 2015, 44% of Americans used their phones to search for real estate listings or information about a place to live. Mobile search has now overtaken desktop search in the United States, and it’s crucial that your website is mobile friendly.

    What does this mean? Your website should be responsive, and its layout should change based on the type of device your visitor is using to access it. Google will soon be penalizing sites that are not mobile-friendly, so now is the time to make the change.

    Ready To Use SEO To Grow Your Business Online?  Check out our free 90-day plan

    Follow Me

    David Brown

    Lifestyle Entrpreneur at
    Dave Brown brings almost 2 decades of real estate experience to the table. Dave’s very first wholesale deal was an online lead, and he knew then he’d found his own unique footing in the real estate investment niche. He is a rock star in the field of marketing online, and is passionate about sharing his expertise with others.His work as a coach is something he loves to do, and his commitment to each of his students is unsurpassed.
    Follow Me

    SEO Master Breaks Down How He Closes 2-3 Real Estate  Deals A Month From Real Estate SEO In A Competitive Market.

    Leave a Comment: